If you’re designing your own website, there are a number of key aspects that you need to get perfect – including design and functionality – to ensure your site is built for success. Website navigation may seem as though it only plays a small role in the user experience, but this couldn’t be further from the truth! This is the element that allows your potential customers to ‘navigate’ their way through your platform, and can be the difference between a purchase or inquiry, or leaving your site completely when they can’t find the information they were looking for. To help you create the perfect navigation the first time around.
Before you can begin designing your top bar, put yourself in your target audiences’ shoes – if they are visiting your site, what is the logical way that they will move through your content. Start with general information about the services you provide, before moving to the next page where you can convey the product specifications. Once you understand what your customers are looking for, you can provide them with a great experience.
In this field, we love to be creative – but why reinvent the wheel? Your customers know what a standard menu looks like and where it is located and making any drastic changes can cause confusion. If you want to put your own stamp on it, stick to changing the colours and fonts.
As the saying goes, ‘Keep it Simple, Silly’. This is as true for as it is for everything else. Your navigation bar is meant to be the starting point for your customers, allowing them to easily find information themselves. By packing to much in, you can create decision paralysis – and they will leave your site. We recommend sticking to seven options (give or take), as this has offered proven results in the past.
Simply saying ‘Products’ or ‘Services’ doesn’t offer potential customers much insight into where the link will take them. You can be concise whilst still providing valuable information – for instance, ‘products’ can be replaced with ‘Pool Styles’, whilst ‘services’ can become ‘Maintenance’.
These days, there is simply no excuse not to create a responsive website – and that extends to your navigation. A standard menu is far too wide for a mobile screen, so a drop down, or hamburger menu, is a common solution. Failing to be responsive won’t just impact your customers; major search engines will penalise websites who don’t work on mobiles and tablets, resulting in a loss of rankings.
Last but not least, your should include a search bar. This means your customers can still quickly find information, even if it isn’t obviously listed within your menu – the alternative is that they have to visit every single page of your site, which will likely cause them to give up.
Creating the perfect website navigation doesn’t have to be a daunting task. Though we want to try new things, and pack as many features into the design as possible, following the mantra ‘KISS’ will take you a long way in keeping customers on your site – and allowing them to quickly and easily find everything they’re looking for.
If you want to redesign your navigation bar, then you need to work with the professionals. Partner with Zeemo today.Go back